And finally, I would be remiss if I didn’t call your attention to at least some of the content I’ve published on storytelling. First up are my extensive interviews with Douwe Bergsma, CMO of Georgia Pacific
Neuromarketing is one of those words that people keep bandying about as if you should know what it means. It sounds cool and impressive. And if you have a serious marketing budget it probably is. For most of us, however, it’s a little bit out of reach.
All’s fair when it comes to growing your business. For consistent development, you should use a multichannel approach. And SMS (Short Messaging Service, a.k.a. “texting”) might just be one of the most effective emerging channels.
Search Engine Optimization (SEO) is often the unsung star of a successful online marketing strategy. No matter what you’re selling, you’ve got to target the people who are receptive to your message
Any day on your commute, look around and notice how many people have their faces glued to their phones. In lectures, you’ll see students tweeting while their professors try to teach.
When you think about the changes that have taken place in any given industry – be it marketing, software, retail – everyone today operates on a sped-up clock. Gone are the days of months-long product development cycles.
According to some estimates, more than 56% of Americans prefer to shop online while 96% say they’ve made at least one online purchase in their lives. What’s more, e-commerce is growing by 23% each year, yet 46% of small businesses don’t even have a website! Since e-commerce is steadily growing…